Anuj Charan

Digital Marketer

anuj.charan@gmail.com

(709)-749-7750

Profile

Instructional Designer with over 13 years of experience in post-secondary environment looking to leverage communication skills as a Digital Marketer. Proven ability to manage multiple projects simultaneously, develop content, and drive website traffic.

Skills

Industry Knowledge

Digital Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing.

Technical Skills

Hootsuite, Google Analytics, Google AdWords, Facebook Ads Manager

Soft Skills

Communication, Creativity, Strategic Thinking, Problem Solving.

Experience

(OPED), Faculty of Medicine, Memorial University

Instructional Designer

October 2009 – Present

  • Besides my Instructional designer duties, I oversaw Office of Professional and Educational Development's (OPED) communication and promotional strategies. I developed and executed digital marketing strategies for all OPED events, including online, onsite and faculty development events
  • Created email campaigns to promote events; Utilized segmented email list to send targeted traffic to relevant events
  • Created engaging social media posts that drove traffic to the events registration page
  • Collaborated with graphic designers on projects from concept through completion to ensure OPED brand consistency across all platforms.
  • Liaised with the internal stakeholders to efficiently distribute and promote OPED programs

Digi7Media Internet Marketing Limited

Marketing Consultant

September 2018 – Present

  • Offered communications and public relations support for a client in the physiotherapy sector- from website creation and message development to search engine marketing
  • Grew organic traffic by +40% after establishing monthly optimization plans to update content based on keyword analysis and user intent
    • Conducted keyword research and monitored the performance of search terms on Google Ads for optimal results
    • Conducted ongoing keyword research and negative keyword discovery to improve campaign reach and performance continually
    • Utilized manual and automated bidding strategy to maximize ROI
  • Improved local map rankings by creating and uploading citations with consistent NAP to major directories
  • Improved site load speed after reducing site technical errors by 20%. Changed to faster hosting and prioritized broken issues such as links, redirect, and images
  • Prepared monthly reports in Google Analytics detailing traffic sources, devices, and demographics

Education

Saint Mary’s University, Halifax

Bachelor of Science- Concentration Biology (May 2008)


Grow With Google

Google Digital Marketing & E-commerce Certificate (Currently Enrolled)

Anuj Charan — anuj.charan@gmail.com — (709)-749-7750